Top 10 Reasons to Advertise With RichmondPetLovers.com
10. Growing pet owner population
About 63% of all U.S. households, or 71.1 million homes, have at least one pet. Pet ownership is expected to continue to increase especially among key demographic sectors like baby boomers (empty nesters) and young professionals.
9. Pet owners spend money on their pets
American pet owners spend over 40 billion dollars each year on their beloved animals—$41.2 billion in 2009. Now, that's a lot of love!
8. Pet owners have diverse needs & interest
Pet owners are consumers of many different goods and services. They eat, sleep, play, work, love, walk, run, drive, and shop just like non-pet owners. Well, maybe 'better' than non-pet owners! Pet owners have diverse needs and interests. So, you don't have to have a pet-related product, to benefit from marketing to the pet owner demographic.
7. Pet owners are educated & affluent
Many pet owners, especially the growing populace of baby boomers and young professional couples, have higher-than-average discretionary income.
6. Pet owners are loyal customers
Pet owners are an extremely loyal breed. Once they purchase a product they like, they continue to purchase that product.
5. Pet owners are brand & ad aware
Pet owners are highly likely to actively seek out brands that advertise uniquely to them. Pet owners will actually go out of their way to purchase products and services marketed directly to them.
4. Highly targeted niche' marketing
RichmondPetLovers.com is the purrfect place to advertise to pet owners in Virginia! It's where Virginia pet lovers are! With 20,000+ visitors/month, 130,000+ pageviews/month, and a large local, interactive pet owner network of e-subscribers, facebook and twitter followers, we are the premier online pet portal serving the greater Richmond, Virginia area. We're easy to find and pamper to Virginia pet lovers' every need. You can't get better targeted marketing than this!
3. Affordable, wide range of advertising opportunities
We offer a wide range of advertising opportunities, many of which are FREE. From pet events, classifieds, articles and directory listings, to our online coupons, banner ads, blog feature articles, and our 12-month partnership program—there's something for every marketing budget.
2. Local online advertising works!
- 87% of online users depend on the Internet to access local information
- 70% of households now use the Internet when shopping locally for products and services
- 27% of all Internet searches are local in nature, meaning local customers are looking for local businesses
- 35% of purchases at local stores are influenced by online research
- Small businesses that use the Internet to promote and sell their goods and services have grown 46% faster over the past two years than those who don't
- 52% of online business directory users visited a merchant as a result of what they saw in an online directory
- 85% of online business directory users would recommend the site to friends and family
1. You can make a difference!
Drive new business to your company and support your local community at the same time! Giving back to our local pet community is important to us! That's why we sponsor, support, and donate a good percentage of our profits to animal rescue organizations right here in the greater Richmond, Virginia area. Now, that's something you can feel good about!
Call us today at (804) 746-3663 to learn more about our advertising opportunities!
— Sources: AVMA U.S. Pet Ownership & Demographics Sourcebook, APPMA National Pet Owner's Survey, U.S. Census Bureau, U.S. Department of Commerce, Harris Interactive, eMarketer, Digitrends, NPD Group